Storebro

Storebro is a Swedish boat builder from Storebro, Sweden, whose modern yacht business began in 1946 under Ivar Gustafsson and his partners at Örnmaskiner AB. The company became known for motor yachts and, later, for the Storebro Royal Cruiser range. It also produced sailboats for a period and later continued under the Storebro Royal Cruiser name.

The boatbuilding business started in 1946, when Ivar Gustafsson and his partners expanded from machinery work into small boats in Storebro. The firm grew out of the earlier Örnmaskiner business and later became associated with Storebro Bruks and Storebro Royal Cruiser. Sources differ on some corporate transitions and dates, but all identify Storebro as a Swedish yard with roots in Storebro and a long postwar boatbuilding tradition. The brand’s history is closely tied to wooden craft, later fiberglass construction, and private motor yachts.

Storebro is best known for motor yachts, especially the Royal Cruiser series, which became the brand’s signature line. The company also built sailboats from 1957 to 1984, showing that its range once extended beyond powerboats. Models referenced in the market include the Storö and Commander families, reflecting a focus on family cruisers and higher-end cruising boats. Storebro’s reputation rests on Scandinavian craftsmanship, seaworthiness, and a long production history rather than on high-volume mass production.